Choose Well

Up to 95 percent of sexually active adolescent women who do not use birth control become pregnant within one year of initiating intercourse. That’s why educators, health care providers, parents, businesses, faith leaders, and the media can and should play a critical role in helping South Carolinians learn about, obtain, and use birth control effectively.

Since 2005, New Morning Foundation, in partnership with Advocates for Youth, a national leader in sexual and reproductive health programs for young people, has sponsored the Choose Well initiative to increase awareness and use of, demand for, and access to birth control, including emergency contraception and highly-reliable methods such as the IUD and contraceptive implant.


We provide education, training and resources to professionals to improve youth access to sexual health services:

  • Trainings for health care providers and pharmacists
  • Outreach to youth serving organizations
  • Lesson plans for educators
  • Parent education
  • Youth-adult partnerships
  • Research and evaluation
  • Advocacy and policy change

We provide education, resources and motivation for young people ages 15-30:

  • Peer education and youth activism
  • Referrals to youth-friendly family planning clinics
  • Condom availability
  • Medicaid enrollment
  • Youth-adult partnerships
  • Community outreach
  • Social media outreach


Since 2005, the campaign has provided resources, technical support, training, and seed grants to many organizational partners that, in turn, conduct outreach to professionals, students and community residents.

Community-based Partners:
  • AID Upstate (Greenville)
  • Charleston County Teen Pregnancy Prevention Council
  • Dedicated Individually to Valiantly Assist (DIVA) (Columbia)
  • Greenville Rape Crisis and Child Abuse Center
  • Medical University of South Carolina – Empower Program (Charleston)
  • Palmetto AIDS Life Support Services (Columbia)
  • R.E.A.C.H. Upstate (Spartanburg)
  • South Carolina Hispanic Outreach Program
  • YWCA of Greater Charleston
Campus-based Partners:
  • Benedict College Student Health Services
  • College of Charleston Health Center
  • College of Charleston Health Education Department
  • College of Charleston Women and Gender Studies Department
  • Joseph F. Sullivan Center at Clemson University
  • Medical University of South Carolina School of Pharmacy
  • Students for Reproductive Health and Freedom at the Medical University of SC
  • Spartanburg Methodist College Health Center
  • Trident Technical College (Charleston)
  • University of SC Sexual Health, Violence Prevention & Research Student Health Services (Columbia)
  • University of South Carolina Upstate (Spartanburg)






Medical professionals, pharmacists and educators that have received education, training or resources.

Professional outreach related to contraceptive methods, confidentiality laws and minors' rights, youth-friendly services, and IUD and contraceptive implant insertion techniques have increased access to contraception and created more teen-friendly services.


Youth that have utilized the SCCAC text messaging line.

More than 6,000 South Carolina youth have sought confidential, on-demand access to information about birth control, HIV/STI, sexual assault, and healthy relationships via text message. Of them, more than 1,400 have used the line to access referrals to local health centers.


Condoms distributed to young South Carolinians at 30 different sites

Partnerships with local corner stores, hair and nail salons, barbershops, and laundromats have made contraceptives more accessible to teens and young adults. The sites serve as distribution points for free condoms and educational materials.